Released on = August 27, 2007, 3:00 am

Press Release Author = Nirmala D\'souza/OAK Consulting

Industry = Software

Press Release Summary = Also plans to showcase their best-in-class enterprise and
mobility solutions, announce major new partnerships and award Sybase best partner
awards during the mega ICT event.

Press Release Body = Dubai, United Arab Emirates, August 27, 2007: Sybase Products
Middle East, the leading provider of enterprise infrastructure, information
management and mobility software, today announced that they are planning to launch
the latest versions of PowerBuilder and PowerDesigner in the Middle East at the
Gitex Technology Week 2007. Sybase also plans to showcase its portfolio of
world-class products, recruit channel partners, announce major new strategic
partnerships and meet existing and prospective customers at the mega ICT event.

\"Gitex is the largest technology event in the Middle East and a very important one
for us. Sybase sees Gitex as an ideal platform to launch our new products, promote
our world-class enterprise and mobility solutions, and interact with key decision
makers, technical professionals and prospective customers. Among the various
initiatives we are planning for GITEX, we will be presenting the latest releases of
PowerBuilder and PowerDesigner, Sybase's design and development tools, with their
new enhanced features and functionalities which have been receiving great reviews
worldwide,\" says Hisham Malak, Channel and Marketing Manager at Sybase Products
Middle East.

\"Sybase has been a regular exhibitor at Gitex for years and has achieved much
success by signing new customers and partners. Participating in Gitex is an
effective way for us to gain valuable market insights and identify emerging market
trends. The event is also an opportunity for us to further strengthen our Middle
East presence, share customer success stories and meet customers from diverse market
segments at a single venue over a period of five days,\" Malak adds.

Sybase delivers end-to-end solutions for the Unwired Enterprise including enterprise
infrastructure and mobile software solutions for information management,
development, and integration software solutions. In addition to providing technology
infrastructure, Sybase also provides powerful solutions in the areas of business
intelligence, mobile & wireless, data warehousing, internet banking, content
management and many more.

Located at Hall 4 (C4-40) at Gitex, Sybase will be showcasing their popular
technologies such as Push Email, Mobile Device Management, Datawarehousing, in
addition to demonstrating the latest versions of PowerBuilder and PowerDesigner.
Sybase will host a gala executive dinner for their customers and partners and
announce their annual best partner awards during the Gitex Technology Week 2007.

About Sybase: Sybase is the largest enterprise software company exclusively focused
on managing and mobilizing information from the data center to the point of action.
Sybase provides open, cross-platform solutions that securely deliver information
anytime, anywhere, enabling customers to create an information edge. The world's
most critical data in commerce, communications, finance, government and healthcare
runs on Sybase. With Sybase, customers can optimize and enhance the investments
they already own, link together the valuable data resources already in place, and
extend the reach of business-critical information to users on the front lines-giving
them a financial, agility and productivity edge across all areas of their business.
For more information, visit the Sybase Web site: http://www.sybase.ae
Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States
of America.


Web Site = http://www.sybase.ae

Contact Details = Nirmala D\'souza
OAK Consulting
P.O.Box 39261
Dubai
UAE
+971507343840
nimi@oakconsulting.biz